Authentic Performance™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real time. For exposure, Authentic Performance™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, Authentic Performance™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.
Authentic Performance™ builds on DV’s Authentic Impression®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, Authentic Performance™ overlays key performance measures onto Authentic Impression® delivery, enabling brands to optimize their digital strategies in real time.
Easily assess performance by campaign, placement, ad size, creative, site delivery, and site/app. View and download data to inform optimization decisions in real-time.
Authentic Performance™ evaluates over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real time. Through three key indices that measure engagement, exposure, and overall performance, Authentic Performance™ makes it easy to understand how key campaign attributes (placement, sites, app, creative, etc.) compare with all DV impressions — letting you identify optimization opportunities and take action.
The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.
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