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Press Release
Apr 06, 2020
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Brand safety
Protecting Brand Reputation Online
The volume of unsafe and unsuitable content online represents a reputation minefield for global advertisers. From inflammatory rhetoric to terrorism and fake news, the dynamic and unpredictable nature of the digital realm makes it critical to ensure brand-content alignment. DV’s comprehensive brand safety solutions protect your brand's equity and reputation — across all media environments.
Precise Controls, Better Protection
75+
Content Avoidance
Categories.
Categories.
1st
Certified Brand Safety
Solution on YouTube
and Facebook.
Solution on YouTube
and Facebook.
43
Languages Supported
for Classification.
for Classification.
Let Us Be Your Watchdog
DV's brand safety solution provides maximum protection for global media buys — across channels and formats, from programmatic avoidance to post-bid monitoring and blocking. Leveraging our centralized set-up and management, you can rest assured that your policies will be consistently enforced across all campaigns.
Semantic Science is at the core of our brand safety capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.
Our solution spans web and mobile app environments, and provides classification at the most granular level — even classifying content within mobile apps. DV offers multiple layers of protection, including inclusion/exclusion lists, 75-plus brand safety and suitability categories, keyword blocking, language targeting in over 100+ languages, and even a brand-specific custom category.
A Custom Fit
When it comes to brand suitability, one size doesn't fit all. Our solution lets brands establish consistent global governance while allowing for local flexibility. We offer comprehensive pre- and post-bid coverage. DV's Authentic Brand Safety targeting lets advertisers create a centralized set of brand safety and fraud controls, and automatically deploy these controls across their programmatic buying platforms and campaigns. Authentic Brand Safety targeting offers heightened levels of advertiser protection and drives gains in both operating efficiency and campaign performance.
Turn Insights into Action
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.
Take Control
We offer centralized set-up and management of brand safety settings across all platforms — for both pre- and post-bid buying.
Protection Across the Board
Get a detailed breakdown of brand safety incidents across devices and platforms.
The Definitive Measure of Media Quality
The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.
Accreditation
DV is accredited by the Media Rating Council (MRC) for detection and blocking for brand safety within desktop and mobile web. DV is also certified by the UK-based ABC (Audit Bureau of Circulations) for Content Verification.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
