Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization. DV even provides industry benchmarks, so you can compare your campaign's performance with that of your peers.
DV Pinnacle® provides transparency into all aspects of your campaign's quality and performance, down to the impression level. The Authentic Impression® metric gives you an immediate look at how you're doing across campaigns, platforms, devices, and formats. Better yet: DV is the only provider to offer unique insights for programmatic buyers, with a dashboard that shows real-time DSP auction and actual domain data that can help you troubleshoot issues like domain spoofing.
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.
The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.
DV is accredited for our DV Impression Quality services, including fraud, viewability and brand safety.
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.