Capabilities – Performance – DoubleVerify

Drive Campaign Performance

Authentic Performance™ addresses a brand's dilemma in performance measurement and actionability. Current tools are either fast but simplistic — with metrics like viewability and click-through-rate (CTR), or sophisticated but slow — with data reported post-campaign. Authentic Performance™ is designed to provide actionable, real-time prediction data correlated with digital advertising effectiveness, giving global brands clarity and confidence in their digital investment.


Powerful Data and Insights

50+ Exposure and
Engagement Data Points.
3 Unique Indices Provide Actionable Benchmarking and Insights.
8 Dashboard Views Drive Placement and Creative Optimization.

A New Paradigm For Digital Ad Effectiveness

Authentic Performance™ is the first data solution in the market to provide real-time, comprehensive prediction data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset provides the basis for dynamic campaign optimization.


Rich Exposure and Engagement Data

Authentic Performance™ analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real time. For exposure, Authentic Performance™ evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, Authentic Performance™ analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.


From Quality to Performance

Authentic Performance™ builds on DV’s Authentic Impression®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, Authentic Performance™ overlays key performance measures onto Authentic Impression® delivery, enabling brands to optimize their digital strategies in real time.


Performance Insights

Experience Authentic Performance™ insights through DV Pinnacle®, our unified service and analytics platform. DV Pinnacle® provides In-depth analysis and real-time visualization of Authentic Performance™ data.

Evaluate Multiple Dimensions of Performance

Easily assess performance by campaign, placement, ad size, creative, site delivery, and site/app. View and download data to inform optimization decisions in real-time.

Get a Snapshot of Key Indices

Authentic Performance™ evaluates over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in real time. Through three key indices that measure engagement, exposure, and overall performance, Authentic Performance™ makes it easy to understand how key campaign attributes (placement, sites, app, creative, etc.) compare with all DV impressions — letting you identify optimization opportunities and take action.


The Definitive Measure of Media Quality

The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.


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    CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.