Capabilities – Programmatic – DoubleVerify

Drive Quality Through Precision Targeting

Ensuring your media buy conforms to stringent quality standards is the most efficient way to execute an effective campaign. DV’s pre-bid solutions help to build a baseline of quality for programmatic buyers, and further drive performance through relevant contextual targeting and viewability segments.


Data That Drives Outcomes

700+ Pre-bid Segments.
1st Programmatic Brand Safety Solution
To Align Pre- and Post-bid Controls.
200K+ Ontological Concepts Used for Contextual Classification.

Power Programmatic Quality and Performance

Integrated across all major DSPs, DV's easy-to-activate pre-bid segments help build a foundation of quality for all your media buys. With solutions that span fraud, viewability, brand safety and contextual targeting, you can leverage DV's trusted data to power the efficiency and effectiveness of your campaigns.


Only Pay for Quality

Armed with 40+ brand-safety segments (15 of which are mobile-specific), 400+ IAB Tier 1 and Tier 2 contextual segments, and flexible fraud and viewability segments based on common advertiser thresholds, you'll feel confident you're only bidding on the highest quality media. Our programmatic segments leverage the same data and methodology as do our measurement and blocking solutions – giving you the benefit of superior coverage and proven protection across all devices and formats, including CTV.


Align Pre- and Post-bid Settings with Authentic Brand Safety Targeting

In addition to stand-alone segments, DV offers the only solution that perfectly aligns pre- and post-bid brand safety and fraud settings. Authentic Brand Safety targeting allows advertisers to create a centralized set of safety and fraud controls that can be automatically deployed across pre- and post-bid environments, using a single segment ID. Advertisers can sync pre-bid targeting and post-bid blocking strategies — augmenting protection, streamlining operations and driving superior performance.


Programmatic Optimization Made Easy

Drive efficiency with real-time DSP auction and domain data.

Gain Supply Transparency Unblind DSP inventory and track back to SSP/Exchange level for optimization.
Uncover and track instances of domain or app mismatch/spoofing.

Integrated Metrics

DoubleVerify’s Integrated Metrics allow you to access DV-measured authentication data within your demand side platform’s (DSP) interface, making it easy to monitor performance and optimize programmatic campaigns. The integration of DV’s data into your DSP’s UI eliminates the need to log into additional platforms or marry disparate data sets.


DV pre-bid solutions are available on all leading DSPs.


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Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

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    CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.