Innovation - DoubleVerify

We Create Simple Solutions to Complex Challenges

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DV has been powering digital media quality and performance for over a decade. Dedicated Fraud Lab and Semantic Science teams focus exclusively on developing cutting-edge solutions for brands, advertisers, platforms and publishers — from identifying the latest fraud schemes to safeguarding brand reputation across devices and emerging channels.

The DV Fraud Lab performs ongoing detection and analysis of new types of digital ad fraud in order to uncover the latest schemes as they occur. Launched over 10 years ago in Tel Aviv, Israel, DV's Fraud Lab consists of dedicated data scientists, mathematicians and analysts from the cyber fraud prevention community. We employ a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through constant analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection in virtual real time.

Based in Helsinki, Finland, DV's Semantic Science team builds AI-driven ontological tools that facilitate the semantic understanding of text. This unique competency powers DoubleVerify’s proprietary brand safety controls for advertisers and matches brands with appropriate and relevant content online. Comprised of linguists and software development specialists, DV's Semantic Science team is responsible for developing the world’s most comprehensive general-purpose ontology — identifying over 200,000 language-independent concepts, using more than 5 million rules to determine the correct meaning of a word. The result is more accurate classification and better protection for brands.

A Foundation of Security and Trust

Trust is the foundation of its customer and partner relationships and a core value of our business. To build trust in DoubleVerify’s services, we have made information security and protection a strategic priority. We maintain policies and standards that are aligned or exceed legal, privacy, and industry compliance requirements, as well as widely accepted information security and governance frameworks. Our controls conform to the AICPA Trust Services Criteria, which are independently validated and attested via our SOC2 Type 2 report.
Learn more about our approach to Data Protection and Security.

A History of Innovation

DV pioneered the verification space over a decade ago and we've been making waves ever since. Check out our track record of innovation.

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CTV, Performance and Publisher Solutions

DV announces the first CTV certification program for programmatic platforms. DV launches Authentic Performance® — a new paradigm for ensuring digital ad effectiveness.

Mobile App Brand Safety Expansion, Key Acquisitions

DV enhances brand safety solution within mobile apps — providing granular classification, measurement, and targeting. DV acquires Zentrick, a digital video technology companY and Ad-Juster, a leading data platform for digital publishers.

New Social and Brand Safety Capabilities, Solution To Align Pre- and Post-bid Measurement

Coverage extends to Twitter. DV is first partner to be certified for brand safety by Facebook and YouTube. DV launches Authentic Brand Safety targeting — driving performance and efficiency by aligning pre- and post-bid brand safety controls. DV acquires Leiki, a leading contextual intelligence platform, ensuring that brands advertising on the Internet are matched with appropriate and relevant content.

Social Integrations, Video Ad Blocking

DV extends verification to YouTube and Facebook, and partners with Snap on brand safety initiative — helping to ensure brands are covered across all buying platforms. DV also launches video ad blocking.

Deeper Mobile Coverage, Protection Against Fake News

DV extends viewability coverage to mobile app environment and launches its exclusive Inflammatory News and Politics avoidance category, enabling brands to protect themselves against fake news and divisive content.

DV releases DV Pinnacle® and the DV Authentic Impression®

DV launches the Authentic Impression®, the definitive measure of media quality. We also debuted DV Pinnacle®, the industry’s first unified service and analytics platform, powering meaningful insights to maximize return on brands' digital investment.

DV Receives Patents, Extends Coverage

The patent is granted for DV's unique dual-verification technology that authenticates the quality and effectiveness of a digital ad impression, both before and after an ad is served. DV launches video blocking solutions together with a fraud-free ad viewability solution.

Accreditation and Expansion of Fraud Solutions

DV is first accredited by the Media Rating Council (MRC), driving online media transparency and accountability. In this same year, DV's Fraud Lab launches first browser-based bot fraud solution.

DV Champions Viewability

DV introduces viewability measurement, rounding out the tools it provides brands to verify the quality and effectiveness of their advertising campaigns.

Programmatic Protection

As ad spends shifts to programmatic, DV develops its pre-bid targeting solution, ensuring protection throughout the media transaction.

DV Launches Brand Safety

DV creates a solution for blocking ads from appearing beside content that brands deem objectionable — laying the groundwork for comprehensive brand safety and suitability.

DV Fraud Lab

As the impact of ad fraud on the industry grows, DV establishes its Fraud Lab, with dedicated technology and expertise to combat emerging fraud schemes across devices and formats.

DV Pioneers the Ad Verification Space

DV is the first ad verification company in market. Our launch product identified ads served outside of a campaign’s intended geography.

Metrics That Matter

Authentic Performance® builds on DV’s Authentic Impression®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. The Authentic Impression® ensures that a digital ad was delivered in a brand-safe environment, fully viewable, by a real person and in the intended geography. As a natural evolution, Authentic Performance® overlays key performance measures onto Authentic Impression® delivery, enabling brands to optimize their digital strategies in real time.

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