DV Launches CTV Measurement Without Limitations Measure CTV Everywhere
CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.
SVP, BRAND AND ADVERTISER PARTNERSHIPS, NORTH AMERICA

Gian LaVecchia

Gian LaVecchia is DoubleVerify’s SVP of Brand Partnerships and Advertiser Sales, responsible for revenue strategy, growth and operational leadership across the Americas. Gian has spent his 20+ year career driving digital and mobile transformation in partnership with some of the world’s most recognized brands and agencies, including Digitas, Microsoft, GroupM and, most recently, Teads – where he served as the Head of Agency Development and Partnerships for North America. Gian is a recognized industry thought leader and commentator and has been frequently published and quoted in prominent outlets including AdWeek, AdAge, Fast Company, WIRED and Wall Street Journal, among others. Gian earned his B.A. from Clark University.
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