DV Launches CTV Measurement Without Limitations Measure CTV Everywhere
CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.
CHIEF OPERATING OFFICER

Matt McLaughlin

Matt has been responsible for DoubleVerify’s product, engineering and sales operations efforts since 2011. Prior to joining DV, Matt held senior product, operations and executive positions in online advertising for over ten years, including roles at Advertising.com and CUnet. Prior to his commercial experience, Matt served as a nuclear submarine officer in the United States Navy. Matt earned his B.S. in Computer Science from the United States Naval Academy and his M.A. (Cantab.) in History and Philosophy of Science from Cambridge University.
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