DoubleVerify Appoints Industry Veteran Imran Masood to Lead ANZ Business
SYDNEY, February 12, 2020 — DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Imran Masood as Country Manager, Australia and New Zealand. Masood is charged with leading DV’s expansion efforts in the region.
Prior to DV, Masood served as Managing Director of Programmatic Services at GroupM, where he launched the agency’s “Single View of Programmatic” strategy. Previously, he was Managing Director of the Xaxis and Plista businesses within GroupM, and also held senior roles at Sizmek and Amobee.
“I’m excited to join the DV team during a time of industry growth across Australia and New Zealand,’” said Masood. “We’re partnering with brands to drive campaign efficiency and effectiveness online – ultimately, building confidence in their digital investment.”
“Brands in the region are showing increased interest in verification services that help them address critical media quality issues,” said Jordan Khoo, DoubleVerify APAC Managing Director. “Our mission is to empower global advertisers and programmatic platforms with essential tools to safeguard brand reputation and maximize campaign performance.”
Masood will be based in DV’s Sydney office.
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at .