DV Launches CTV Measurement Without Limitations Measure CTV Everywhere
CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.
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This report provides an update on OM SDK adoption progress in the industry at large and within DV during the full year 2019. Learn about OM SDK version 1.3, the trends we are seeing as adoption momentum grows, and activities DV has undertaken to help its clients and partners get onboard.

DV’s commitment to the OM SDK initiative is an important component in our overall efforts to provide the most comprehensive protection available to advertisers today.

 

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