DV Launches CTV Measurement Without Limitations Measure CTV Everywhere
CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.
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Brand safety

Making Inventory Safe for Brands

Protecting brand reputation online is critical. According to a recent DV/Harris poll study, 67% of consumers reported that they would stop using a brand product that appeared beside objectionable or fake content. Moreover, an overwhelming majority said that they hold advertisers responsible for brand/content alignment. DV can help you understand how brand safety concerns are impacting your monetization efforts, and ensure you match the right inventory with the right brand promotion.

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DV's Brand Safety and Suitability Solutions

75+ Content Avoidance
Categories.
200K Ontological concepts used
in classification.
1B Keyword API calls
evaluated daily.
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Protecting Brand Reputation Online

DV's brand safety solution provides maximum protection for global media buys — across channels and formats. By integrating DV data into your platform, your advertiser customers can target inventory aligned with their brand values pre-bid, maximizing campaign efficiency and effectiveness.

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Semantic Science is at the core of our brand safety capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.

Our solution spans web and mobile app environments, and provides classification at the most granular level – even classifying underlying content within mobile apps. DV offers multiple layers of protection, including inclusion/exclusion lists, 75-plus brand safety and suitability categories, keyword blocking, language targeting in over 100 languages, and even a brand-specific custom category.

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Control and Transparency

Through DV, you can gain insights into how your inventory is perceived by advertisers — including data quality metrics that empower you to take corrective action on inventory that is deemed unsafe or unsuitable for your advertiser partners. DSPs also can integrate DV's data into their platforms, including our Authentic Brand Safety targeting solution, which perfectly aligns pre- and post bid settings – driving value and efficiency for advertisers.

Turn Insights into Action

DV provides a dedicated dashboard for platform partners, giving them transparency into supply quality at its source.

Brand Suitability Package inventory in line with advertiser suitability standards.
Promote Supply Transparency Identify and resolve domain and bundle ID mis-matches across your inventory.

Accreditation

DV is accredited by the Media Rating Council (MRC) for detection and blocking for brand safety within desktop and mobile web. DV is also certified by the UK-based ABC (Audit Bureau of Circulations) for Content Verification.

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Let's Talk

Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

We're Always Here for You !