Adapting to the New Normal

Message Annie Barch [she/her]:spiral_calendar_pad: In a meeting • Google Calendar


As the pandemic unfolded, DV was the first measurement company to issue proactive guidance to all advertisers on how they can employ our brand suitability tools precisely – to protect their brand reputation while simultaneously opening reach and scale on trusted news publishers. We also joined efforts with leading industry associations and governing bodies to educate and inform the public during this unprecedented time. We commit to being there for our customers as the crisis goes through its cycle – understanding and supporting their needs.

Let’s Build a Better Industry®


We have made every effort to educate advertisers and their agencies on the specific DV platform settings they can employ to support trusted news publishers, while also safeguarding brand reputation. Please see our blog series below for actionable insights.