DV Launches CTV Measurement Without Limitations Measure CTV Everywhere
CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.

Adapting to the New Normal

As the pandemic unfolded, DV was the first measurement company to issue proactive guidance to all advertisers on how they can employ our brand suitability tools precisely - to protect their brand reputation while simultaneously opening reach and scale on trusted news publishers. We also joined efforts with leading industry associations and governing bodies to educate and inform the public during this unprecedented time. We commit to being there for our customers as the crisis goes through its cycle - understanding and supporting their needs. Let’s Build a Better Industry®

Insights

We have made every effort to educate advertisers and their agencies on the specific DV platform settings they can employ to support trusted news publishers, while also safeguarding brand reputation. Please see our blog series below for actionable insights.