DV Launches CTV Measurement Without Limitations Measure CTV Everywhere
CTV Unlimited CTV is becoming a critical channel for advertisers. With increased consumption comes the need for transparent measurement. DV's approach to CTV measurement gives you insights into fraud, viewability and brand safety - and not just with a handful of CTV publishers, but across all your buys.
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With consumer adoption on the rise, Connected TV (CTV) is becoming a critical channel for advertisers. Growing advertiser interest in CTV is driving increased ad spend, and heightening the need for objective, third-party verification. DV’s comprehensive guide to CTV covers:

– The difference between CTV and OTT

– How quality is measured on CTV

– How to ensure quality and maximize the effectiveness of your CTV/OTT investment

– Questions advertisers should be asking to ensure they are covered

 

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