DV provides comprehensive viewability measurement across all environments. We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds. For mobile app environments, DV's solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.
DV's viewability solution helps you reach more engaged consumers across devices, formats and buying platforms. We deliver advanced viewability metrics like average time-in-view, key message exposure and video player size, to allow for superior optimization across a variety of dimensions.
DV Pinnacle® is the industry’s first unified service and analytics platform,
powering meaningful insights to maximize return on your digital investment.
The DV Authentic Impression® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate impression quality in this manner — enabling brands to use the Authentic Impression® count as a defining, holistic KPI for campaign effectiveness.
DV's Viewability measurement is accredited by the Media Rating Council (MRC), certified by the Audit Bureau Circulation (UK) and DAAP Certified by the Trustworthy Accountability Group (TAG). DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect viewability data even in instances when the app does not leverage the OM SDK.
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.